7 Habits--Win/Win

I was a little confused about this chapter.  I recognize that win/win is the best out of all the human interaction paradigms, but I was unsure as to how it could apply to a military hierarchy.  Covey gives a lot of examples about how it applies to the business world.  However the military doesn't really function like that.  If an order from a superior is given, the expectation is that it is carried out, regardless of whether you like it or not.  There is no real negotiation involved.  Having a win/win mentality does not really work when you have choice about what you do.  And of course, No Deal is not even an option.

I guess thinking win/win can apply to cooperating with ones peers.  If someone is thinking win/lose because they want a promotion, it can affect the stability of a unit.  In all the books written by soldiers I have read, the biggest problem is when someone cares more about their career than their unit.  They are thinking win/lose, or perhaps just win.  Either way, win/win would be much more desirable in this case because it makes everyone look good instead of one person looking good compared to everyone else.